The corporate image of a company is one of the best positive points which it has. Now here there can be a change in conditions. It is also possible that the condition is positive initially but changes in to a negative condition. When a negative condition exists then the company faces a threat in the market sector. Hence when a threat is present then it is very difficult to make the corporate image a successful one. When the corporate image is a success then the company does not have to insert any extra efforts. Hence the position of the company is very strong comparatively. When the image of the company is made public then it may happen that the corporate image does not fall into an advantageous situation. There can be a lot of reasons for this. One of the main ones being that the market sector which is chosen is the wrong one. Hence when a wrong market sector is chosen then the wrong audience is targeted for the corporate image. When the targeted audience is not suitable then it may happen that the company looses confidence and is not in strong position any more. When a company is not in strong position then the competition spirit goes down and the conditions are not as required. Therefore it is very difficult for the company to ensure a good reputed environment. When it comes to environment then the company can face a lot of troubles. Hence a company has to be very sure about the parameters which are required by the company to market a certain product.